Building the future of destination-based entertainment
Nicole Silveira · Founder & CEO
Nicole Silveira founded Bluesky Immersive Studio after more than two decades creating some of the world’s most ambitious live entertainment experiences.
As former Head of Unscripted & Live Events at Disney+, she led groundbreaking productions that brought global audiences together through storytelling, music, and shared experiences, including Elton John Live: Farewell from Dodger Stadium, Disney’s first global livestream and Emmy Award-winning special; Emmy nominated Encanto at the Hollywood Bowl and The Lion King at the Hollywood Bowl; Ed Sheeran: The Sum of It All; and numerous large-scale entertainment initiatives. After years of creating world-class live experiences, Nicole recognized an opportunity.
The world’s most beloved intellectual property was increasingly consumed through screens — while audiences searched for more meaningful, participatory experiences in the physical world.
At the same time, global cities and real estate owners were reimagining how destinations create cultural relevance, community and long-term value. Bluesky was founded to bridge those worlds.
Today, the company develops destination-scale experiences that combine immersive storytelling, original content, live entertainment, ride systems, hospitality, retail, exhibition and technology — creating permanent worlds audiences can step inside and explore.
Some stories are too powerful to remain on a screen, a stage, or a page. They deserve places we can visit.
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